Hotel chain to paper bedroom with wishes from Facebook fans
Melia International has launched a quirky social media campaign inviting Facebook fans to tell them their dreams.
The company has set up a website for the campaign and plans to decorate a room with a mural based on the best submissions.
The groups’ seven brands will promote the campaign via their Facebook pages over the next 10 days.
This is a first social networking initiative from Melia International, which established a social media division earlier this year.
The campaign is reminiscent of a promotion in April from KLM where the faces of fans on Facebook were painted on an aircraft.
Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.