ushuaia beach party2
1221 days ago
 

Hotel connects Facebook with hi-tech RFID to hit social media-loving clubbers

UPDATE:

Promo video now released:

ORIGINAL:

Novel idea from a hotel on the European summer clubbing capital of Ibiza to combine guests’ obsession with Facebook and cutting edge RFID technology – using wristbands.

ushuaia beach party2

The Ushuaia Ibiza Beach Hotel positions itself as a party property, attracting clubbers and concentrating a lot of its activities around the island’s hedonistic reputation as the go-to destination for the best nightspots in Europe.

No doubt assuming that many of its guests will be heavy users of Facebook at home and when overseas, bosses have decided to make the social network an integral part of a stay at the property.

Guests will be given the option to wear a RFID tech-based wristband throughout their stay, a devise which is then synchronised to their Facebook profile.

Sensors have been installed throughout the hotel (pool, bars, restaurants, etc) so that users can swipe their wristband to upload pictures, update status and check-in using Facebook Places.

All content captured using the hotel’s swipe machines will collected on the hotel’s own Facebook page.

Guests will be encouraged to tag themselves in each of their pictures (especially large group shots from big events), to encourage the creation of a community of guests and also keep a fun record of some of the activities which take place.

Facebook Spain sales director Irene Cano says:

“We are in no doubt that this initiative will provide fantastic exposure for Ushuaïa as well as offering added-value and an interactive experience for guests. At Facebook, we are constantly developing our services to find synergies between the virtual and real worlds and we are excited to be collaborating with the holiday experience for the first time.”

NB: Apologies for the fruity pic, best of the bunch made available. Honest.

 
 
Kevin May

About the Writer :: Kevin May

Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.

He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.

 

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  1. Daniel

    Im interesting in this technology for a soon open hotel on the beach of México, i ned information about the facebook connect bracelet. if you have a information about providers in my country please contact me, thanks

     
  2. Mike

    Here’s the best video case study yet on how to use RFID to amplify social media impact from events. A program that was done with Nissan and Sports Illustrated- http://www.catchthemoment.com/CaseStudies/Pages/RFID-Sponsorship-Activation.aspx

     
  3. Social media-loving Ibiza clubbers can now pay at their hotel using fingerprints | China Hotel E-Marketing Strategies

    [...] content with arming its guests and visitors to its high profile club nights with wristbands so they can check-in automatically and share content on Facebook, Ushiaia in Ibiza, Spain, will [...]

     
  4. Ibiza clubbers can now pay with a touch of their finger | Biometric Tribe

    [...] content with arming its guests and visitors to its high profile club nights with wristbands so they can check-in automatically and share content on Facebook, Ushiaia will allow registered [...]

     
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    [...] property invested in RFID-enabled wristbands so that guests and visitors to its own club events could take photos of their experience at the [...]

     
  6. RFIDリストバンドを使ってFacebookと連携。ウシュアイア・ビーチ・ホテルのO2O事例 – ビジュアルシンキング

    [...] Hotel connects Facebook with hi-tech RFID to hit social media-loving clubbers Ushuaïa Ibiza: RFID Facebook Integration Ibiza Parties: RFID Facebook Integration [...]

     
  7. Nick

    I’d love to have some prices too. Nsinisgalli@gmail.com

     
  8. Brave New World: Facebook Connected Cameras Break Out of the Fitting Room into Clubs and Resorts [Video] | Social Commerce Today

    [...] Ibiza, the Ushuaia Beach party hotel and club is equipping visitors with RFID bracelets and installing sensors throughout the venue (pool, bars, restaurants, etc) so that hedonistas can swipe their wristband to upload pictures, [...]

     
  9. Kevin May

    Kevin May

    @kevin – what’s Blogmij’s involvement then?

     
  10. Best of Tnooz This Week - Review killer, Flash DNA, Tricky disruption | Tnooz

    [...] Hotel connects Facebook with hi-tech RFID to hit social media-loving clubbers [...]

     
  11. QR Codes vs. RFID tags: Which one should you be using?

    [...] Ibezian Hotel The Ushuaia Ibiza Beach Hotel is a place for clubbers. Guests are given the option to wear a RFID [...]

     
  12. Dailyme, Deutsche Telekom, Barcoo. — mobilbranche.de

    [...] Neid-Kampagne: Ein Partyhotel auf Ibiza stattet seine Gäste mit Armbändern inklusive RFID-Chip aus, die automatisiert Facebook-Updates veröffentlichen, wenn man bestimmte Dinge im Hotel unternimmt. An entsprechenden Checkin-Lesegeräten steht: “Vergiss nicht, Deine Freude neidisch zu machen.” tnooz.com [...]

     
  13. rolando bacoy

    Yes! who is manufacturing these wristbands.?? We would be very interested in obtaining some and we are located in south east asia

     
  14. Dror

    Hey All,
    we have been looking for similar wristbands with RFID capability for quite a while in South America but without any luck.
    Does anyone know a provider in South America or one that can send them here.
    Thanks
    Dror
    Loki Hostels
    Peru – Bolivia (and soon Argentine)

     
  15. Andrew Shepp

    Fruity?

     
    • Kevin May

      Kevin May

      @andrew – it’s a term often used to describe the use of an image or clip for seemingly no other purpose than because it has an array of beauties (male or female, of course) in it. Or a scantily clad bottom. :)

       
 
 

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