Top five hotel technology trends [INFOGRAPHIC]
Technology has become an integral part of hoteliers’ life, thanks to the fast adoption of technology among guests.
Currently, 68% of same day hotel bookings are made from a smartphone, says eRevMax, a hotel technology solution provider.
A recent infographic from eRevMax lists top five hospitality technology trends and how hoteliers can take advantage of this.
Key pointers from the infographic are below:
45% of hotel guests travel with two devices and 40% with three or more.
Takeaway: Ensure guests have adequate and easy-to-reach plugs, bandwidth capabilities for their electronic devices, and also ergonomic support for them to use it.
The Billboard effect
Increase in offline bookings of a hotel when it is listed with an Online Travel Agency (OTA) – this effect is known as Billboard effect.
Hotels experienced a 14% increase in direct bookings when they are listed in an OTA. Also, the Average Daily Rate (ADR) increased by 1.5% during this time.
Takeaway: Increase your online visibility.
Dependency on wifi
38% of the guests reported that wifi was the priority factor while booking a hotel. 85% of travellers said they wanted access to free wifi in hotels.
Takeaway: Offer wifi for free in return for guests enrolling in some programs.
NB: Hotel room image via Shutterstock.