Hotel room technology - Tnooz
140 days ago
 

Top five hotel technology trends [INFOGRAPHIC]

Technology has become an integral part of hoteliers’ life, thanks to the fast adoption of technology among guests.

Currently, 68% of same day hotel bookings are made from a smartphone, says eRevMax, a hotel technology solution provider.

A recent infographic from eRevMax lists top five hospitality technology trends and how hoteliers can take advantage of this.

Key pointers from the infographic are below:

Personal devices

45% of hotel guests travel with two devices and 40% with three or more.

Takeaway: Ensure guests have adequate and easy-to-reach plugs, bandwidth capabilities for their electronic devices, and also ergonomic support for them to use it.

The Billboard effect

Increase in offline bookings of a hotel when it is listed with an Online Travel Agency (OTA) – this effect is known as Billboard effect.

Hotels experienced a 14% increase in direct bookings when they are listed in an OTA. Also, the Average Daily Rate (ADR) increased by 1.5% during this time.

Takeaway: Increase your online visibility.

Dependency on wifi

38% of the guests reported that wifi was the priority factor while booking a hotel. 85% of travellers said they wanted access to free wifi in hotels.

Takeaway: Offer wifi for free in return for guests enrolling in some programs.

Infographic below:

eRevMax-Infographic-Hotel-Technology-Trends-2013

NB: Hotel room image via Shutterstock.

 
 
Karthick Prabu

About the Writer :: Karthick Prabu

Karthick is general manager for Tnooz in Asia, based in Bangalore.

He has previously worked for Port of Singapore Authority, SITA, TravelCLICK, Rezopia, Travelocity, MindTree and Happiest Minds Technologies.

Follow him on Twitter, LinkedIn, Facebook and Google+.

 
 
 

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