How airlines use Twitter – December 2011 [INFOGRAPHIC]
Slight decline in the number of tweets mentioning the most popular airlines on Twitter, back to the 46,000 level achieved by the top three airlines in October 2011.
According to Eezeer, compiler of the monthly report, AirAsia was the most popular airline in December 2011, capturing just over 17,000 tweets mentioning the brand, followed by American Airlines (16,000) and EasyJet (13,500).
The volume of tweets also dropped over the same period, with AirAsia throwing out 4,200, Iberia (3,500) and Delta (3,500) in second and third place respectively.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.