eezzer jan 2012 crop
976 days ago
 

How airlines use Twitter – January 2012 [INFOGRAPHIC]

Less chatter generally in January 2012 for the most popular airlines in Twitter, as Cebu Pacific came in ahead of AirAsia as the most talked about carrier.

Cebu attracted over 2,000 more “mentions” on Twitter during the month while previous winner in December 2011, AirAsia, had almost 3,500 fewer tweets, according to Eezeer.

A newbie into the top three, Mexican carrier Volaris, scored 13,000 mentions.

Public activity by the airlines on Twitter has not diminished month-on-month, with AirAsia pumping out just over 4,000 messages in January, ahead of Delta and American Airlines respectively.

NB: Other airlines on Twitter reports here.

 
 
Kevin May

About the Writer :: Kevin May

Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.

He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.

 

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  1. How airlines use Twitter – February 2012 [INFOGRAPHIC] | China Hotel E-Marketing Strategies

    [...] AirAsia is back on top of the list of most talked about airlines on Twitter, seeing almost double the amount of tweets mentioning the carrier in February compared to the previous month. [...]

     
  2. Twitter e compagnie aeree

    [...] Monthly Twitter Report pubblicato su Tnooz e relativo al mese gennaio ci fornisce dati significativi su come le compagnie aeree stiano [...]

     
  3. Bruce Sweigert

    As a next step, somebody needs to do a sentiment analysis and not just volume. How many of these tweets received are complaints, and how many are praise? How many of the tweets sent provide useful information other than “please refer to our call centre”.

     
 
 

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