How much do travellers love social media? They cannot get enough of it [INFOGRAPHIC]
Perhaps some parts of the industry continue to struggle with how to monetise all this social media malarkey, but that doesn’t stop consumers from embracing it.
From the so-called discovery part of the process, to booking, in-destination activity and what they do when they return home, consumers continue their passion for relying on strangers for advice, stay connected throughout their trips and will happily share (some of) their personal data with travel brands by way of Facebook fandom.
The MDG Advertising blog has a decent infographic to illustrate it all:
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.