How social media and the web slam dunked the travel industry [INFOGRAPHIC]
Easy to forget sometimes how in such a short space of time the influence of social media on purchase decisions and how travellers rely on each other for information.
While there are subtle moves to move away from the so-called wisdom of the crowds to the wisdom of friends (especially by the likes of TripAdvisor), consumers are still massively influenced by what they read elsewhere from complete strangers on the web.
Here is a decent infographic pulled together by Funsherpa:
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.