online-social impact infographic CROP
814 days ago
 

How social media and the web slam dunked the travel industry [INFOGRAPHIC]

Easy to forget sometimes how in such a short space of time the influence of social media on purchase decisions and how travellers rely on each other for information.

While there are subtle moves to move away from the so-called wisdom of the crowds to the wisdom of friends (especially by the likes of TripAdvisor), consumers are still massively influenced by what they read elsewhere from complete strangers on the web.

Here is a decent infographic pulled together by Funsherpa:

 
 
Kevin May

About the Writer :: Kevin May

Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.

He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.

 

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  1. Darren Hackett

    The survey was also on line as well as only the USA. The picture of the whole of the population is not present. Also most Americans do not leave the USA. Well presented however and useful but limited. Darren

     
  2. fatih örmen

    WOM became apperant by mobile technology & internet…

     
  3. Beyond social, research shows hotels looking offline to drive direct bookings : Offline Marketing Tips and Information – Free Article Resources

    [...] skewed from the sorts of online results that we report on every day here – including this recent infographic that demonstrates how vital an integrated web presence can be to travel companies. Take these [...]

     
  4. Beyond social, research shows hotels looking offline to drive direct bookings | ehotelsworld.com

    [...] skewed from the sorts of online results that we report on every day here – including this recent infographic that demonstrates how vital an integrated web presence can be to travel companies. Take these [...]

     
  5. Deri Jones

    40% post Restaurant reviews ?

    Wow that’s huge?

    Seems hard to imagine – especially as holiday makers are eating out most evenings !

    If it’s true, then it hints that we’ve all got pyschology troubles ahead – instead of just enjoying in the present, we’re distancing from the ‘here and now’ to describe it and rate it and analyse it, to post online!

    Or maybe the question that got that 40% answer was more dilute ‘ have you ever rated a restaurant’ – or ‘would you ever rate a restaurant’ /

     
  6. Francis

    GDS’s must empower the Travel Agencies with more technology in order to stay in the loop.

     
  7. Francis

    Travel agents must join the Social Media and become more proactive in order to be competitive in this industry

     
  8. gilad

    great info graphic! thanks.

     
  9. Adam Kornfield

    Most surprising: 70% of facebook users update status on vacation. Everyone loves to share their experience. They should

    Adamfly

     
  10. Gaurav

    All the stats are US specific or some of them are global?

     
  11. Chicke Fitzgerald

    Interesting stats and love the format.

    The top stat is a bit misleading – depending on the perspective of the information being reported.

    There are 2 billion trips taken in the US every year (1 billion include at least one overnight) and I don’t believe that half are international arrivals, so that is a bit suspect.

    If this is a global stat, then it shows that 1 billion people that are traveling globally are traveling from other countries. That I would definitely believe.

    For the US here are the total expenditures, so you can see the relationship of total spend to online

    2007 $738.6b 13% intl
    2008 $772.9b 14% intl
    2009 $704.4b 13% intl
    2010 $758.7b 14% intl
    2011 $815.2b 14% intl
    2012 $841.6b 14% intl

    source: US Travel Association

     
 
 

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