842 days ago
 

Impact of social media on the travel industry [INFOGRAPHIC]

Yes, we’ve all seen infographics telling us how social media is doing this and that to the travel industry. But sometimes a few nuggets of information are new and stand out.

This effort from Four Pillars Hotels in the UK includes some of the well know data points which have been kicking around for a few years.

But it does contain some interesting snippets, many of which illustrate the contextual influence of how social media is influencing the search and buying processes, as well as sharing habits.

Perhaps one of the most striking is one of the first items, illustrating how the volume of searches for “hotels in [city name]” have sometimes slumped by 70% over the course of the past six years.

Here it is:

 
 
Kevin May

About the Writer :: Kevin May

Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.

He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.

 

Comments

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

  1. Ely Guy

    This is a really great infographic! It shows how much social media is growing. I found another infographic that has a small part of social media on it http://www.nbrii.com/resources/infographics/nbri-infographic-5hospitalitytrends.jpg but it’s not focused all on social media like this one.

     
  2. Influence of social media in travel

    [...] of your guests DO NOT use social media???At UntangleMyWeb.com we love infographics. This week we came across a great one from Four Pillars Hotels which assesses the social media influence in travel by reviewing four pillars, specifically [...]

     
  3. Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– July 6th - ReviewPro - ReviewPro

    [...] interesting snippets on social media in travel from Four Pillars Hotels. Impact of social media on the travel industry [INFOGRAPHIC] by Kevin [...]

     
  4. Adrian

    Very interesting – will have a major influence / impact in the business travel world also I should imagine.

     
  5. Leith Stevens

    85% of leisure travellers use their smartphone while abroad? This seems very high considering the expensive data roaming rates most leisure travellers are unwilling to pay.

    Is this stat perhaps inclusive of wifi connections? This would significantly reduce the “mobile” nature of this smartphone use.

     
  6. petiksmode

    Interesting… we need facebook integration now!

     
  7. Impact of social media on the travel industry [INFOGRAPHIC] | Tnooz « Public-Travel

    [...] Impact of social media on the travel industry [INFOGRAPHIC] | Tnooz Comments [...]

     
  8. Judith Abraham

    I’m not surprised people are no longing searching for hotels in (CityName), as everything except the hotel appears. It certainly is a two speed highway now on the internet – Expedia, Booking.com etc taking all the space. Interesting statistic on inspiration from friend’s FB images. Thanks!

     
 
 

Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel