Isango and Easytobook unite with tours and activities deal
The deal sees the 10,000 tours and activities on the Isango system made available for visitors to Easytobook, the Switzerland-based hotel, B&B and hostel site.
The pair say the deal is aimed at the growing European city break marketplace in Europe with low cost carriers connecting almost every destination across the continent from the major hubs and, more significantly, the potential for high-speed rail to open up other cities by train.
Integration on the Easytobook site will include a system that places relevant destination products from Isango depending on the need of the customer – families will be served children-based products whereas couples will get their own type of suggestions.
The partnership has been in testing since February 2011 and will eventually be deployed site-wide from May 2011.
Isango has had white label agreements with a number of sites over the years since it launched in 2006, not least with Ryanair for a brief period.
Isango European VP Daniele Beccari says the Easytobook design is “clean and simple, marking a change from other sites cluttered with bells and whistles”.
NB: Disclosure – Beccari is a Tnooz node.
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.