ipad
1416 days ago
 

Jetstar airline to trial iPad hire with passengers

Australian low-cost carrier Jetstar is the first airline in the world to announce a pilot project to give passengers a new Apple iPad for in-flight entertainment.

ipad

The trial, beginning later in June 2010, is not driven entirely by a slurp of the iPad Kool Aid – passengers will have to fork out $Aus 10 (£5/$8) for the privilege, meaning the airline stands to add something to its ancillary revenue target once costs are met.

The airline is working with Bluebox Avionics and Stellar Inflight to provide the software and iPad handsets. Bluebox recently announced an airline would using its system soon.

Passengers on Jetstar will be able to access movies, music, TV shows, games and e-books as part of the in-flight system for the airline.

Restricted to a handful of routes around Australia initially, Jetstar chief executive Bruce Buchanan says if successful the service will be extended across the airline’s domestic and international network.

Apple says around two million iPads have been sold since the product launch in April. The device went on sale in countries outside of the US last week.

 
 
Kevin May

About the Writer :: Kevin May

Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.

He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.

 

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  1. Branson Travel Office

    It wouldn’t be surprising to me to see these types of gadgets as standard features/amenities in planes, cars, etc. over the coming years. Almost how GPS or navigation systems have become commonplace in vehicles.

     
  2. Donna Cerca

    We introduced the ipad in one of our clinic and I have to say it is not just a toy but a really useful gadget if used properly.

     
  3. Iceland Express claims European iPad first, plans wifi move | Tnooz

    [...] Iceland Express says it is the first European carrier to offer the iPad for in-flight entertainment. It follows moves by JetStar  in June to allow passengers to hire a device on some routes. [...]

     
  4. BMIBaby takes the anti-tech route to in-flight entertainment | Tnooz

    [...] airlines around the world are battling to develop the most technologically advanced in-flight entertainment systems, BMIBaby [...]

     
  5. Eleven tips for making the iPad the perfect traveling companion | Tnooz

    [...] LCC JetStar is using the iPad as in-flight entertainment. InterContinental Hotel Group is arming concierges with the iPad and several independent hotels are [...]

     
  6. Eleven tips for making the iPad the perfect traveling companion | Tnooz

    [...] LCC JetStar is using the iPad as in-flight entertainment. InterContinental Hotel Group is arming concierges with the iPad and several independent hotels are [...]

     
  7. Virgin Atlantic looks to Panasonic for in-flight entertainment | Tnooz

    [...] may be piloting the iPad for in-flight entertainment and Malaysia Airlines has put Apple’s new tablet into kiosks at [...]

     
  8. This Week in Travel: Episode 42: Ben Abramson, USAToday.com

    [...] Jetstar airline to trial iPad hire with passengers [...]

     
  9. Malaysia Airlines turns iPads into kiosks at Kuala Lumpur railway station | Tnooz

    [...] move follows Jetstar’s recent debut as the first airline to use iPads as in-flight entertainment modules on [...]

     
  10. Thomas Cook opts for Playstation PSP over iPad for airline in-flight entertainment | Tnooz

    [...] only airline to upgrade its in-flight entertainment in recent weeks. Asia-Pacific low-cost carrier Jetstar is trialling the use of Apple iPads with pre-loaded films, music, games and airline [...]

     
  11. Mauro Causley

    Let me it! I want one now! Apple are so advancing I know it will be superior.

     
  12. This Week in Travel #42 – “iPads make your kids seem smarter” …and other link bait | The Amateur Traveler Travel Podcast - best places to travel

    [...] in Mexico — and where it’s still safe to travelBumped fliers could see higher compensationJetstar airline to trial iPad hire with passengersUSA Today Travel Tips by Demand MediaPick’s of the WeekGary – Kayak iPad appChris [...]

     
  13. Can airlines make money off the iPad? | business.gnom.es

    [...] out later this month on selected domestic routes across Australia.” Travel technology website tnooz.com writes Jetstar CEO Bruce Buchanan “says if successful the service will be extended across the [...]

     
  14. How the Jetstar iPad IFE could add revenue opportunities |

    [...] together with Bluebox Avionics and Stellar Inflight to create an iPad IFE for hire during flights (As reported on Tnooz), something that will be a first of its kind. With all this hype, a little piece of possibly [...]

     
  15. Nadav Gur

    Gee, I hope they sanitize them before they move’m around. H1N1 seems so far ago, huh?

     
  16. Jetstar airline to trial iPad hire with passengers | r&d hub

    [...] Tnooz reports that Australian low-cost carrier Jetstar is the first airline in the world to announce a pilot project to give passengers a new Apple iPad for in-flight entertainment. [...]

     
  17. Jonathan Alford

    PS – I know Jetstar isn’t a US airline, but hopefully the concepts can apply globally. Huge revenue potential…

     
  18. Jonathan Alford

    I agree with Graham – renting an iPad is somewhat pointless given a much larger potential opportunity for US airlines for WiFi, IFE, and in capitalizing on the battles going on between Netflix, Amazon, Apple, etc.

    If you’d like to have a look, I studied this in-depth and put together some slides back in January on how airlines should approach it.

    Not sure if this pastes as a clickable link, but here you go…let me know what you think…debate is welcome…

    http://www.slideshare.net/JonathanAlford/jonathan-alford-airline-digital-merchandising-public-dist-version-15feb10

     
  19. Tweets that mention Jetstar airline to trial iPad hire for passengers | Tnooz -- Topsy.com

    [...] This post was mentioned on Twitter by nuttakorn and Kevin May, Turisdata. Turisdata said: Jetstar airline to trial iPad hire with passengers: Australian low-cost carrier Jetstar is the first airline in the… http://dlvr.it/1M0D0 [...]

     
  20. Graham

    They already let you hire portable movie players for flights, so it’s really a logical extension of a service that is in place right now. The only problem I see is that most people have iPhones or will be getting iPads, so it might be pointless for them.

    I guess it’s be silly to ignore what could be another revenue stream, though.

     
 
 

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