Jetstar airline to trial iPad hire with passengers
The trial, beginning later in June 2010, is not driven entirely by a slurp of the iPad Kool Aid – passengers will have to fork out $Aus 10 (£5/$8) for the privilege, meaning the airline stands to add something to its ancillary revenue target once costs are met.
Passengers on Jetstar will be able to access movies, music, TV shows, games and e-books as part of the in-flight system for the airline.
Restricted to a handful of routes around Australia initially, Jetstar chief executive Bruce Buchanan says if successful the service will be extended across the airline’s domestic and international network.
Apple says around two million iPads have been sold since the product launch in April. The device went on sale in countries outside of the US last week.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.