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Kayak rises to overtake Travelocity – Top US travel sites, December 31 2011

A high to end the year with for Kayak, moving into fourth spot in the list of leading travel websites in the US, ahead of Travelocity and just behind Orbitz.

The metasearch engine increased its market share by almost 2% on the previous week, while Travelocity added a mere 0.5% over the same period.

Market leader Expedia gained 1% of its own, Priceline added 0.5%, Orbitz a nominal 0.25% increase.

Most popular travel websites in the US for the week ending December 31 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com13.00%1
2priceline.comwww.priceline.com9.81%2
3Orbitzwww.orbitz.com7.09%3
4Kayakwww.kayak.com6.49%8
5Travelocitywww.travelocity.com6.27%7
6CheapOairwww.cheapoair.com5.75%5
7Hotwirewww.hotwire.com4.74%9
8Yahoo! Traveltravel.yahoo.com3.84%4
9Bing Travelwww.bing.com/travel2.86%6
10Cheap Ticketswww.cheaptickets.com2.76%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.21%1
2Hotels.comwww.hotels.com2.75%4
3Marriott Internationalwww.marriott.com2.50%3
4InterContinental Hotels Groupwww.ichotelsgroup.com2.11%5
5Hilton Hotels Onlinewww.hilton.com2.08%6
6Southwest Airlines Travel Guidetravel.southwest.com2.01%2
7Booking.comwww.booking.com1.95%7
8Vacation Rentals by Ownerwww.vrbo.com1.67%10
9Carnival Cruise Lineswww.carnival.com1.62%8
10Walt Disney Worlddisneyworld.disney.go.com1.34%9

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com23.87%1
2Delta Air Lineswww.delta.com12.10%2
3American Airlineswww.aa.com9.29%3
4JetBlue Airwayswww.jetblue.com6.95%4
5Continental Airlineswww.continental.com6.74%5
6US Airwayswww.usairways.com5.83%6
7United Airlineswww.united.com5.42%7
8AirTran Airwayswww.airtran.com4.72%8
9Allegiant Airwww.allegiantair.com3.66%9
10Spirit Airlineswww.spiritair.com3.31%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.00%0.20%99.80%1
2google maps1.61%1.08%98.92%2
3southwest airlines1.32%31.87%68.13%3
4maps0.86%0.36%99.64%4
5expedia0.76%57.25%42.75%8
6map quest0.65%0.02%99.98%5
7travelocity0.57%58.94%41.06%7
8google earth0.53%20.58%59.42%6
9continental airlines0.50%9.38%90.62%9
10american airlines0.49%0.62%99.38%10

NB: Data couresy of Experian Hitwise

 
 
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