Let’s fight for an open world, with no boundaries or prejudice, with travel as our weapon [VIDEO]
It could of course be a line from a whimsical travel writer – but it’s not. It’s the description behind a new advertising campaign for European travel search service, Momondo.
So we have cheeky and clever creative use of IATA codes, William Shatner’s typical patter, and now Momondo trying to inspire consumers with what it apparently REALLY means to travel.
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.