kayak founders
562 days ago
 

Mobile confession from the new Priceline family member [VIDEO]

It’s worth sticking with this clip from CBS This Morning if you can get past the presenters drooling over Priceline’s $1.8bn acquisition of Kayak in November.

There are the inevitable questions about what Priceline saw in Kayak to pay that much and why the founders decided to sell – good timing, good value, good for investors, liking Priceline as a company and being able to continue to run the company ‘independently’.

Then comes a gem, almost two minutes in – a confession from Kayak’s Paul English on how he misjudged the mobile market when the company first entered the space.

What he thought would just be same-day hotel and flights searches has actually transpired to be a big traffic driver for Kayak with consumers ‘using mobile as their computer’ and booking travel a month and two months in advance.

 
 
Linda Fox

About the Writer :: Linda Fox

Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

 

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  1. Bruce Rosard

    Wow, CBS News and Paul actually talked 75% of the time and Steve was pretty quiet and reserved. Already receiving Priceline PR training?

     
  2. Timothy O'Neil-Dunne

    Just to be a bit picky – technically they are not yet a member of the PCLN family i believe. But interesting nonetheless

    Cheers

     
  3. Steven Herron

    Thanks for posting this Linda. It further illustrates how critical mobile is for the hospitality industry. I would venture to say that developing a mobile site and/or apps would be placed much higher in priority and be allocated as much resources as needed even ahead of redeveloping a website. The mobile market is only going to increase while we cannot say the same about browser based traffic.

     
 
 

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