A day in the life of mobile travel data [INFOGRAPHIC]
The always connected traveller – a concept we’ve been going on about for a few years now to illustrate how devices have changed how users interact with brands and one another.
Mobile battery pack manufacturer Mophie has pulled together a range of statistics to show what travellers are doing with their devices when on the road.
Of course, as more activities are carried out on a device, up goes the amount of data which gets used, especially when viewing or downloading media such as videos .
There is also inevitably a significant difference between the volume of data, activities and usage between leisure and business travellers. Needless to say, mobile travel is a system and business model issue.
Here is the infographic:
NB: Mobile phone 24 hours image via Shutterstock.
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.