buuteeq hotel mobile checklist-CROP
712 days ago
 

Mobile website to-do list for hotels [INFOGRAPHIC]

Various bits of research point to how consumers often have a poor experience when visiting hotel sites on a mobile, not least because the platforms have not been optimised for devices.

But with consumers increasingly using their mobile or tablets to access information or makes bookings on hotel sites, properties must wake up to what is needed to get produce a decent user experience.

For example, page load times can be reduced by a massive 90% simple cutting back on file sizes (hey, big pics not needed, so why bother) or adding a click-to-call button for the handset.

Here, in a pretty good infographic from Buuteeq, is a step-by-step checklist for hoteliers to consider when either implementing a mobile website for the first time or evaluating what to do with one which is not performing as well as expected.

 
 
Kevin May

About the Writer :: Kevin May

Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.

He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.

 

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  1. Hill Rider

    I stopped reading when they suggested “mobile.yoursite.com” instead of the far shorter, and more standard, “m.yoursite.com”. It’s obvious they don’t travel much and are pretty clueless about smartphone typing.

     
    • Norm C

      I’m not sure if they literally meant mobile-dot vs. m-dot but the point about sharing domain is extremely important from an SEO / SEM perspective.

       
    • Brandon Dennis

      Thanks for responding Hill. I’m not terribly concerned about the difference between m. and mobile. or any other subdomain where one installs the mobile optimized page. After all, most guests will discover your mobile optimized website by being automatically redirected there after accessing your site from a mobile device. The key take-away from that section was to have the automatic redirect for mobile guests so they can see your optimized mobile content.

      Search and referrals are important to a hotel’s business. Search engines and OTAs rarely link directly to the mobile optimized version of a website–instead, they link to the top-level domain. Thus, it is imperative to install a mobile redirect so you can optimize your experience for mobile guests, no matter where they come from.

      Expecting all mobile guests to type your mobile subdomain to find your content is impractical and, with a mobile redirect, irrelevant.

       
  2. Paul Smith

    Arrgh, they fail to mention a key aspect of retooling consumer-facing sites for mobile; by all means strip out content not relevant to the primary function of your website, but ensure you always provide a link to the full web experience.

    In the example of hotels, not every visitor to your site comes to make a booking; some visit to explore other aspects and features they recall from using the full site. if you force a mobile-only experience that’s stripped these out you’ll only frustrate users. All it needs is a link in the footer to do yourself a huge favour.

    And no mention of responsive websites at all? That’s quite a key technical decision to consider for any online presence right now and solve problems liking point people to mobile domains and help optimise for all screen sizes.

     
    • Norm C

      Great comments Paul, especially about removing excess content, leveraging the mobile context as much as possible and provide a link to the full sit experience. But I think perhaps the article is using HTML5 interchangeably with responsive web design.

       
    • Brandon Dennis

      Thanks for the comments Paul. If I had added every important aspect to making a mobile optimized hotel website, this checklist would have been a mile long. Instead, I chose to focus on things I felt were very important but often overlooked by mobile design agencies. I agree, a “view full site” link is important–however, I feel most designers get this one right, so I left it out.

      I tipped my hat to responsive design in the section above that talks about “dynamic” design. Again, I had to choose my battles here for lack of space.

       
 
 

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