Off Exploring rolls up mobile, SEO and social media benefits into white label travel app
Travel blog platform Off Exploring has unveiled a white label mobile travel application enabling any travel company to get up and running with a mobile presence.
The app enables travel companies to choose from a series of modules including weather, currency and emergency contact information as well as link to their booking system to create their own branded mobile service.
It also enables companies to incorporate Off Exploring’s blog and postcard tools enabling their customers to create and share content across social networks.
Off Exploring director Doug Campbell believes the app ticks all the boxes in terms of removing the cost barrier to mobile, helping companies with a mobile and social media presence and the related search engine optimisation benefits.
The company says existing customers are seeing an upload from the mobile app generating hundreds of new visitors to a company’s website and thousands of page views.
Campbell adds that about two-thirds of blogs written on Off Exploring are now via a mobile device.
Off Exploring plans to charge companies for branding the app with an additional cost if they want to link to a booking system.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.