Part Five of Five: The complete guide to Facebook for destinations
For our final article in the series, a look at advanced options for Power Users.
If you would like to view the full presentation, you can check it out on Slideshare, or head to the bottom of the page.
21. Try Facebook Ads!
Take $500 dollars of ad spend and give it a shot. Try it.
With the ability to segment and target, Facebook Ads provides an excellent opportunity to reach your ideal consumer.
22. Facebook = Lead Gen.
Forms, emails, sign-ups, exclusive offers….ask for the email address.
Extend the relationship beyond the “Like”, create connections with email to complete the interactive marketing cycle.
23. Video is your secret weapon to get fans.
Use video content, via the Facebook upload tool, to create opportunities for connections (and Likes) even while visitors are not browsing your Facebook page.
24. Make your life easier with HootSuite.
There are a variety of tools to help manage your Facebook activity, HootSuite is simply one of our favorites.
Assign tasks, monitor comments and manage other social networks all from one dashboard…and get back to your day job.
25. You can use Google Analytics in Facebook!
Yep, you can. The explanation is a bit long for this post, but a quick search for ‘Google Analytics in Facebook’ will bring up plenty of how-to pages.
Facebook statistics are fine, but why not include both?
26. Connect Facebook with your digital brand.
Consumers need you to tell them what to do. Simply building a Facebook Fan page is not enough.
Use Facebook widgets to bring Facebook content, friends and updates onto your website. Create the connection and tell consumers why you should be friends.
27. Build an app.
Again, for Power Users. A creative and useful app has the potential to take your Facebook presence from average to social star.
28. Innovate and replicate.
Don’t try to crack the Facebook code without help. Hire a consultant, or better yet (and cheaper) take a look at other successful brands.
What are they doing right? And wrong? And how can you build upon their success?
Troy Thompson, a contributing Node to Tnooz, is a self-described technopologist, a respected blogger, consultant and thought-leader in the tourism/travel marketing industry.
Owner and consultant at Travel 2.0 Consulting, Troy has been providing unique interactive and marketing solutions to a variety of clients for more than a decade.