Part Four of Five: The complete guide to Facebook for destinations
In this edition, Facebook Places… And what you should do now.
If you would like to view the full presentation, you can check it out on Slideshare, or head to the bottom of the page.
17. So new, we have not even taken it out of the box.
At this point, Facebook Places is simply another geo-social offering, but with huge potential.
Even a fraction of 500 million people would create a large impact in the space. However, the adoption is still to be determined…
So, for the short term, claim and monitor.
18. Claim your place.
If you have a physical business location, begin the process to claim your Facebook Place page.
We have heard a variety of timelines for receiving authentication and none have been anything close to quick.
19. Monitor the comments, content and general chaos.
Facebook Places means more content about your business.
Reviews, tips, check-ins…monitor the information being created and respond accordingly.
20. Facebook = Customer Service
Understand the the potential impact of Facebook Places also means a shift in online customer service for your business.
Again, with so many users, Facebook Places could quickly become the main point of contact for many of your consumers.
Troy Thompson, a contributing Node to Tnooz, is a self-described technopologist, a respected blogger, consultant and thought-leader in the tourism/travel marketing industry.
Owner and consultant at Travel 2.0 Consulting, Troy has been providing unique interactive and marketing solutions to a variety of clients for more than a decade.