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775 days ago
 

Priceline claws back ground from Expedia – Top US travel sites, July 2012

Expedia‘s lead of Priceline at the top of the leading travel websites in the US has narrowed to just 2.5% market share of the agency category.

The Hitwise data for July 2012 shows a 1.2% increase in market share for Priceline as Expedia managed just a 0.09% rise of its own.

Third place site Hotwire fell back 0.25% while Orbitz fell from fourth to sixth over the same period, putting it behind Travelocity and CheapOAir.

Most popular travel websites in the US for July 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com14.23%1
2priceline.comwww.priceline.com11.62%2
3Hotwirewww.hotwire.com6.79%3
4Travelocitywww.travelocity.com6.34%5
5CheapOairwww.cheapoair.com6.00%6
6Orbitzwww.orbitz.com5.84%4
7Kayakwww.kayak.com5.79%7
8Yahoo! Traveltravel.yahoo.com4.98%8
9bookingbuddywww.bookingbuddy.com3.09%9
10Onetravel.comwww.onetravel.com2.40%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.26%1
2Hotels.comwww.hotels.com4.01%2
3Marriott Internationalwww.marriott.com2.78%4
4Booking.comwww.booking.com2.76%5
5InterContinental Hotels Groupwww.ichotelsgroup.com2.58%6
6Hilton Hotels Onlinewww.hilton.com2.42%3
7Vacation Rentals by Ownerwww.vrbo.com1.87%7
8Choice Hotels Internationalwww.choicehotels.com1.44%9
9Carnival Cruise Lineswww.carnival.com1.41%8
10Southwest Airlines Travel Guidetravel.southwest.com1.21%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com24.81%1
2Delta Air Lineswww.delta.com13.23%2
3United Airlineswww.united.com11.09%3
4American Airlineswww.aa.com9.69%4
5JetBlue Airwayswww.jetblue.com6.90%5
6AirTran Airwayswww.airtran.com5.30%7
7US Airwayswww.usairways.com5.19%6
8Spirit Airlineswww.spiritair.com3.62%8
9Alaska Airlines and Horizon Airwww.alaskaair.com2.67%9
10Allegiant Airwww.allegiantair.com2.35%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest5.38%0.92%99.08%1
2google maps1.65%2.38%97.62%2
3southwest airlines1.31%47.76%52.24%3
4expedia0.83%37.59%62.41%6
5maps0.81%0.86%99.14%4
6united airlines0.73%3.49%96.51%5
7travelocity0.57%47.76%52.24%7
8american airlines0.56%4.93%95.07%9
9kayak0.55%3.68%96.32%10
10priceline0.54%55.06%44.96%-

NB: Data couresy of Experian Hitwise

 
 
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  1. Marc Thornburgh

    Does anyone know how many hotel nights are booked per year per user on various sites? Or, how many hotel nights year per per person across OTAs and/or hotel booking sites? If you do, thanks for sharing!

     
 
 

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