huston, darren
4 years ago

Priceline hires former Starbucks and Microsoft exec to be CEO of

Darren Huston, ex-coffee guy and most recently vice president for consumer and online at Microsoft, is the new CEO of

He replaces Kees Koolen who moves to become chairman of after serving as CEO since September 2008.

Huston has spent eight years with Microsoft, most recently being responsible for its consumer and advertising businesses in 40 countries.

From 2005 to 2008 he was president and CEO of Microsoft Japan.

A former McKinsey consultant and advisor to the Canadian government, before joining Microsoft, Huston was senior vice president of Starbucks Corporation where he was in charge acquisitions and product development.

Huston joins the Priceline-owned at a critical time for the company as it looks to continue its rapid growth of recent years, establishing a portfolio of 165,000 hotel properties in 43 countries, and run from 50 offices around the world.

Kevin May

About the Writer :: Kevin May

Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.

He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about electronic band, Depeche Mode - in 2015.



  1. view from the top |

    […] attendees to the PhoCusWright conference at ITB Berlin given the first major public appearance of new chief executive Darren Huston last […]

  2. view from the top – new CEO on Big Data, social, flash sales and Google | China Hotel E-Marketing Strategies

    […] attendees to the PhoCusWright conference at ITB Berlin given the first major public appearance of new chief executive Darren Huston last […]

  3. Luxury Resort Hotels

    Our site is powered by / it will be interesting to see the changes he’ll bring.

  4. Dennis Schaal

    Dennis Schaal

    It was obviously no accident that chose a new CEO with experience in Asia.

    • Jonathan Alford

      The work he did in C&O at MSFT was pretty impressive considering the political, economic and organizational challenges inherent in the role. With any sort of clear charge and autonomy, I’d anticipate seeing good things out of here, particularly in Asia, as well.


Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel