ryanair tours activities
928 days ago
 

Ryanair and Isango best buddies again, create tour and activity selling service

Ryanair is giving the tour and activity end of its drive to increase ancillary revenues another try – once again through online retailer Isango.

Isango is providing tours and activities for sale on a Ryanair-branded microsite, similar to services it operates for car hire and airport transfers.

The move comes a week after Ryanair’s involvement with Booking.com ended and a new provider of accommodation was found in the shape of metasearch service HotelsCombined.

The HotelsCombined agreement has yet to be announced, but is now live on the site under a RyanairHotels white label.

The new tour and activity section on the Ryanair website will feature approximately 2,000 products for destinations on the airline’s network of destinations, covering products such as city tours, discounted entrance fees to attractions and theatre tickets.

Those with reasonably long memories, however, will recall that Isango has been in a similar position once before, unveiled as the carrier’s partner for selling tours and activities in May 2008 (although it actually started quite a while before in 2007).

The deal ended abruptly in first quarter of 2009, with an Isango official quoted as saying the commercial terms “did not stack up for us”.

A few years is a long time in the world of airline ancillaries, clearly, with Isango back on-board and claiming it has “learned a great deal” about how to sell products through partners.

The backbone of the new deal, CEO Ranjan Singh says, will be a process of capturing passengers with relevant offers for products to the destination they are flying to both during the booking process and in the follow-up correspondence the airline uses in the lead up to departure day.

“Simply slapping products on a homepage does not work,” Singh says. “We will be using the confirmation process and email CRM in a much better way, highly-targeted to the passenger.”

It is hoped the new deal will push Isango into a comfortable position, with Singh claiming the company will have more turnover in 2012 than the previous three years combined.

The white label will be in the top five the company currently has alongside such partnerships with Qantas and Travel Counsellors.

Ryanair’s arch rival EasyJet appears to be in a similar position, after its deal with Viator finished in late-2011 at the end of its five-year term.

The carrier is currently without a tour and activity partner on the site.

 
 
Kevin May

About the Writer :: Kevin May

Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.

He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.

 

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  1. Ken Frohling

    HI Kevin

    Just to clarify – Viator and easyJet did complete the full term of our 5- year agreement. We jointly decided to not renew the agreement for another term as “the commercial terms “did not stack up for us”. – to quote others!

    Ken

     
 
 

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