uk site data new
3 years ago
 

Ryanair edges closer to EasyJet – Top UK travel sites, March 24 2012

EasyJet will be monitoring closely the performance of rival carrier Ryanair in the coming weeks as the gap between the pair’s websites narrows in the UK.

Last week Ryanair added 1.25% market share to its position in second place, as market leader EasyJet lost just short of 1% of its own.

British Airways, in third spot, lost just 0.1% share of web traffic over the same period.

Most popular travel websites in the UK for the week ending March 24 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.ukwww.expedia.co.uk7.71%1
2Thomsonwww.thomson.co.uk7.29%2
3Lastminute.comwww.lastminute.com5.25%3
4Thomas Cookwww.thomascook.com5.12%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk4.03%5
6skyscannerwww.skyscanner.net3.14%6
7Travelzoo UKwww.travelzoo.com/uk3.08%8
8Cheapflights.co.ukwww.cheapflights.co.uk2.82%7
9First Choicewww.firstchoice.co.uk2.49%10
10lowcostholidays.comwww.lowcostholidays.com2.46%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor UKwww.tripadvisor.co.uk11.77%1
2Booking.comwww.booking.com7.81%2
3TripAdvisorwww.tripadvisor.com3.07%4
4LateRooms.comwww.laterooms.com2.92%3
5Premier Innwww.premierinn.com1.97%6
6Travelodge UKwww.travelodge.co.uk1.92%5
7Groupon Travel Dealsgetaways.groupon.co.uk1.67%7
8Time Outwww.timeout.com1.55%9
9Hotels.comwww.hotels.com1.28%8
10InterContinental Hotels Groupwww.ichotelsgroup.com1.17%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com17.40%1
2Ryanairwww.ryanair.com16.46%2
3British Airwayswww.britishairways.com12.81%3
4Jet2.comwww.jet2.com4.74%4
5Monarch.co.ukwww.monarch.co.uk4.61%6
6Virgin atlanticwww.virgin-atlantic.com4.52%7
7Flybewww.flybe.com4.24%5
8Thomson Airwaysflights.thomson.co.uk2.83%9
9bmibabywww.bmibaby.com2.59%10
10flythomascook.comwww.flythomascook.com2.57%8

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.14%0.56%99.44%1
2easyjet0.71%3.23%96.77%2
3ryanair0.70%0.72%99.28%3
4thomas cook0.61%40.40%59.60%4
5tfl0.60%0.23%99.77%5
6national rail0.57%6.37%93.63%6
7aa route planner0.56%0.10%99.90%7
8train times0.43%21.01%78.99%8
9premier inn0.43%57.61%42.39%9
10thomson0.41%0.53%99.47%-

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

 
 
Tnooz

About the Writer :: Tnooz

This is the byline used for stats, roundups, bits of housekeeping and other generic articles from Tnooz.

 

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  1. Rune

    Would it be possible to see this for hotel brands too?

    See where they rank on seo and paid search?

     
 
 

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