london eye
1024 days ago
 

Ryanair makes up ground on EasyJet – Top UK travel sites, November 26 2011

EasyJet has lost some of its lead over arch rival Ryanair in the list of top airline websites in the UK.

Ryanair managed to add just 0.1% market share to its previous week’s tally, but EasyJet lost nearly 1.5% of its own, leaving a gap of 5% between the pair.

Under pressure Thomas Cook added a fraction to its overall market share, despite the attention it received last week as it cancelled the announcement of its latest results amid concerns over it financial performance.

london eye

Most popular travel websites in the UK for the week ending November 26 2011:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.ukwww.expedia.co.uk7.18%1
2Lastminute.comwww.lastminute.com6.34%2
3Thomsonwww.thomson.co.uk5.88%3
4Thomas Cookwww.thomascook.com5.07%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.20%5
6Travelzoo UKwww.travelzoo.com/uk3.17%7
7skyscannerwww.skyscanner.net3.08%6
8Cheapflights.co.ukwww.cheapflights.co.uk2.81%8
9travelsupermarket.comwww.travelsupermarket.com2.11%9
10lowcostholidays.comwww.lowcostholidays.com1.83%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor UKwww.tripadvisor.co.uk11.44%1
2Booking.comwww.booking.com6.91%2
3Agoda.comwww.agoda.com5.03%3
4LateRooms.comwww.laterooms.com3.12%4
5Travelodge UKwww.travelodge.co.uk3.03%6
6TripAdvisorwww.tripadvisor.com2.47%5
7Premier Innwww.premierinn.com2.15%7
8Time Outwww.timeout.com1.56%8
9InterContinental Hotels Groupwww.ichotelsgroup.com1.33%10
10Hotels.comwww.hotels.com1.32%9

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com19.28%1
2Ryanairwww.ryanair.com14.04%2
3British Airwayswww.britishairways.com12.81%3
4Flybewww.flybe.com5.75%4
5Virgin atlanticwww.virgin-atlantic.com4.22%5
6Jet2.comwww.jet2.com3.78%6
7Monarch.co.ukwww.monarch.co.uk3.35%7
8bmibabywww.bmibaby.com2.41%9
9Emirateswww.emirates.com2.41%8
10wizzair.comwww.wizzair.com2.29%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.28%0.47%99.53%1
2national rail0.89%1.04%98.96%2
3tfl0.71%1.57%98.43%3
4easyjet0.62%2.93%97.07%4
5train times0.57%20.42%79.58%5
6trainline0.55%52.21%47.79%7
7ryanair0.51%10.27%89.73%6
8aa route planner0.50%1.22%98.78%9
9maps0.50%0.31%99.69%10
10thomas cook0.49%37.02%61.98%8

NB: Data courtesy of Experian Hitwise

 
 
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This is the byline used for stats, roundups, bits of housekeeping and other generic articles from Tnooz.

 

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