site search
3 years ago

Searching on websites – some very uncomfortable truths [VIDEO]

Is anyone perfect (especially when it comes to travel content) when returning search results to users? Probably not.

This video from the Google Analytics team, following on from a previous effort about the online checkout process, will be painful (if rather amusing) viewing for many site owners.

As Google says, the video highlights “how some missteps in the online shopping experience would look if they actually played out in real life”.

NB: Our site search is hosted by, err, Google. Just so you know :)

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Kevin May

About the Writer :: Kevin May

Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.

He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.



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  1. Happy Hotelier

    That’s exactly why Google is over rated.


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