Social loyalty in action – airport check-ins on social media for air miles
Perhaps it is a small marketplace at this stage, but trading social information in return perks with travel brands is growing – with Delta the latest to try it out.
The carrier has secured a deal with TripAnomaly, a-based startup, to give passengers 80 SkyMiles with the airline if they share their location at a Delta terminal or gate area at the airport on Facebook.
At the moment (ahead of an iPhone or Android app to be launched shortly) it’s a bit fiddly – users have to log in to the TripAnomaly site and “check-in” there, rather than through Facebook.
But the idea is interesting, and is supposedly the first for TripAnomaly with a number of carriers.
It taps in to the idea that passengers are increasingly willing to share certain elements of the personal data on social networks (such as locatin) in exchange for loyalty points and other traveller perks.
TripAnomaly says the project with Delta could provide the airline with an opportunity to increase its customer base of frequent fliers (outside of the traditional business traveller loyalists).
CEO Wilkinson Egwu says:
“We want to bring the fun back in air travel through non-traditional means and what better way to do it than socially and earn airline rewards.”
NB: Passenger airport image via Shutterstock.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.