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466 days ago
 

Southwest crushing rivals as it wins quarter of web traffic – Top US travel websites, June 2013

Southwest is capturing almost the same amount of web traffic share as Delta (second) and United (third) combined, in the list of leading airline websites in the US.

The carrier gained an additional 1.25% share of the airline category between May and June this year.

Delta gained a nominal 0.12% over the same period while United lost 0.12%.

Most popular travel websites in the US for June 2013:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com14.73%1
2Priceline.comwww.priceline.com11.68%2
3Hotwirewww.hotwire.com6.97%4
4Travelocitywww.travelocity.com6.45%3
5CheapOairwww.cheapoair.com6.15%5
6Orbitzwww.orbitz.com5.38%6
7Yahoo! Traveltravel.yahoo.com5.22%8
8Kayakwww.kayak.com4.09%7
9bookingbuddywww.bookingbuddy.com3.56%9
10Onetravel.comwww.onetravel.com2.89%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com9.94%1
2Booking.comwww.booking.com4.48%2
3Hotels.comwww.hotels.com3.66%3
4Marriott Internationalwww.marriott.com2.51%4
5Vacation Rentals by Ownerwww.vrbo.com2.26%5
6Hilton Hotels Onlinewww.hilton.com2.20%6
7InterContinental Hotels Groupwww.ichotelsgroup.com2.10%7
8Carnival Cruise Lineswww.carnival.com1.47%8
9Choice Hotels Internationalwww.choicehotels.com1.39%9
10HomeAwaywww.homeaway.com1.18%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com25.17%1
2Delta Air Lineswww.delta.com13.22%2
3United Airlineswww.united.com10.73%3
4American Airlineswww.aa.com9.05%4
5JetBlue Airwayswww.jetblue.com6.80%5
6US Airwayswww.usairways.com5.37%6
7Spirit Airlineswww.spiritair.com3.38%7
8AirTran Airwayswww.airtran.com3.10%8
9Allegiant Airwww.allegiantair.com2.92%10
10Alaska Airlines and Horizon Airwww.alaskaair.com2.68%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.31%1.89%98.11%1
2google maps2.03%1.17%98.83%2
3southwest airlines1.23%44.13%55.87%3
4mapquest directions0.86%0.02%99.98%6
5maps0.84%2.17%97.83%4
6expedia0.71%49.58%50.42%7
7united airlines0.63%4.19%95.81%-
8southwest0.52%28.14%71.86%-
9travelocity0.50%71.57%28.43%8
10american airlines0.49%10.02%89.98%9

NB: Data couresy of Experian Hitwise

 
 
Tnooz

About the Writer :: Tnooz

This is the byline used for stats, roundups, bits of housekeeping and other generic articles from Tnooz.

 

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  1. Jeeves

    I believe that Southwest doesn’t partner with OTAs (such as Delta and United); this fact facilitates serious organic traffic to their website.

     
  2. Miramon

    Not everyone hates Southwest. But the other leading contenders have evidently adopted the motto oderint dum metuant; and the problem is no one fears them…..

     
 
 

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