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520 days ago
 

Southwest shows airline rivals who is the daddy – Top US travel websites, January 2013

After seeing its lead narrow at the top of the most popular airline websites in the US in recent months, Southwest has returned to form and pushed ahead of its rival carriers.

The airline added almost 2% market share to its tally during January, extending its lead over second placed Delta to almost 10% and 12% ahead of United.

Delta and United lost 1.25% and 0.5% respectively over the same period.

Most popular travel websites in the US for January 2013:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com13.80%1
2Priceline.comwww.priceline.com9.66%2
3Travelocitywww.travelocity.com7.23%4
4Orbitzwww.orbitz.com6.10%5
5Kayakwww.kayak.com6.04%6
6CheapOairwww.cheapoair.com5.86%3
7Hotwirewww.hotwire.com5.59%7
8Yahoo! Traveltravel.yahoo.com3.69%8
9bookingbuddywww.bookingbuddy.com3.30%10
10Travelzoowww.travelzoo.com2.66%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.83%1
2Hotels.comwww.hotels.com3.22%3
3Booking.comwww.booking.com3.15%4
4Marriott Internationalwww.marriott.com2.69%2
5Vacation Rentals by Ownerwww.vrbo.com2.41%9
6Carnival Cruise Lineswww.carnival.com2.38%7
7Hilton Hotels Onlinewww.hilton.com2.15%5
8InterContinental Hotels Groupwww.ichotelsgroup.com1.82%6
9Walt Disney Worlddisneyworld.disney.go.com1.68%8
10Southwest Airlines Travel Guidetravel.southwest.com1.66%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.30%1
2Delta Air Lineswww.delta.com12.38%2
3United Airlineswww.united.com10.59%3
4American Airlineswww.aa.com9.44%4
5JetBlue Airwayswww.jetblue.com7.64%5
6US Airwayswww.usairways.com5.47%6
7AirTran Airwayswww.airtran.com3.86%7
8Allegiant Airwww.allegiantair.com3.83%10
9Spirit Airlineswww.spiritair.com3.59%8
10Alaska Airlines and Horizon Airwww.alaskaair.com3.04%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.10%2.20%97.80%1
2google maps1.92%3.37%96.63%2
3southwest airlines1.33%23.67%76.33%3
4expedia0.88%38.97%61.03%7
5united airlines0.88%5.57%94.43%5
6maps0.78%0.28%99.72%4
7travelocity0.63%49.68%50.32%9
8american airlines0.62%5.77%94.23%8
9mapquest driving directions0.59%1.48%98.52%6
10kayak0.49%1.99%98.01%-

NB: Data couresy of Experian Hitwise

 
 
Tnooz

About the Writer :: Tnooz

This is the byline used for stats, roundups, bits of housekeeping and other generic articles from Tnooz.

 

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  1. Matt

    I think you may have the wrong data in the “Travel search terms” chart. Those look like the top Canadian travel sites to me.

    Meanwhile, you recently posted a list of the top ten vacation rental sites, but I can’t seem to find it. Would you mind pointing me in the right direction?

     
    • Kevin May

      Kevin May

      @matt – apologies, fixed now.

      Not sure about list of vacation rental sites. It is not data Hitwise currently provides to us. Sorry.

       
      • Matt

        Thanks. I know that I saw that list somewhere, but maybe it wasn’t on Tnooz.

         
  2. Anand Patel

    It’s mind-blowing to see that the market leader is Expedia even though it only has 14% of the market. It shows how fragmented travel sites are.

     
 
 

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