Study: Winners in airline ancillary revenue
The project examined the disclosed financial performance of 96 airlines around the world, including low cost and other scheduled carriers, to produce detailed information on which airline is making the most from revenues gained from ancillary products.
Amadeus says the estimates include revenue from a la carte features such as baggage fees and food sold onboard aircraft, commissions from the sale of hotel accommodations, car rentals, and travel insurance at airline websites, and partner revenue generated by frequent flier programs.
The total amount of ancillary revenue for the 96 airlines over the course of 2009 was Euro 11 billion, up from Euro 7.68 billion in 2008, the study found.
Leading the way in terms of total ancillary revenue for 2009 is United Airlines with Euro 1.5 billion, an increase of Euro 330 million on the previous year.
Top 10 Airlines – total ancillary revenue:
|Rank||Total ancillary revenue (Euro)||Airline|
Top 10 Airlines – ancillary revenue as % of total revenue:
|Rank||Percentage of total||Airline|
Top 10 Airlines – ancillary revenue per passenger:
|Rank||Ancillary revenue per passenger (Euro)||Airline|
NB: Amadeus says the estimates include revenue from a la carte features such as baggage fees and food sold onboard aircraft, commissions from the sale of hotel accommodations, car rentals, and travel insurance at airline websites, and partner revenue generated by frequent flier programs.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.