Tablets continue to attract more sales and of higher value items [INFOGRAPHIC]
Top line findings are that 66% of tablet owners have made a purchase on their device compared with 44% of smartphone owners.
More shoppers have bought higher priced items through tablets which supports noise from some online travel retailers to start tailoring deals according booking channel.
Research released by Google last year revealed higher conversion from tablet devices with cars, sofas and houses among purchases.
The travel (flights and holidays) segment currently shows only a slight preference for shopping via a tablet and ticket purchases are also almost the same.
The most marked difference in purchase behaviour is for applications with more than 70% purchased by tablet owners compared with justover 30% by smartphone owners.
The study also shows that more than half of the UK population now owns a smartphone and one in five have access to a tablet.
Data for the inforgraphic was drawn from July 2012 eCustomerServiceIndex.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.