TagMan shows travel company reluctance for social plug-ins [INFOGRAPHIC]
Here’s a neat infographic from TagMan demonstrating the impact social media plug-ins can have on purchasing.
It’s self-explanatory really but questions why travel sites are not more socially connected.
TagMan, which incidentally unveiled a new version of its tag solution last summer aimed at improving website performance, says every tag adds about 100 miliseconds to the download speed with a resulting loss in conversion.
The company has also blogged on the issue of website speed and conversion loss with some interesting comments at the bottom of the piece on whether slower pages actually caused people to convert less.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.