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852 days ago
 

TAM moves ahead of GOL – Top Brazil travel sites, December 17 2011

GOL has found itself falling behind rival airline TAM in the list of leading airline websites in Brazil.

TAM remained static in terms of market share from its leading position the previous week, but GOL lost almost 1.5% over the same period to see itself almost 3.5% behind.

The pair have jostled for the number one spot – switching positions regularly – for the best part of the last two months.

Most popular travel websites in Brazil for the week ending December 17 2011:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1viajanetwww.viajanet.com.br20.56%2
2Decolarwww.decolar.com20.18%1
3Submarino Viagenswww.submarinoviagens.com.br13.97%3
4Hotel Urbanowww.hotelurbano.com.br11.12%4
5CVCwww.cvc.com.br7.69%5
6Mundi Buscador de Viagenswww.mundi.com.br6.96%6
7Americanas Viagensviagens.americanas.com.br2.79%9
8Rapi10www.rapi10.com.br2.65%7
9Que Tal Viajar?www.quetalviajar.com2.52%10
10Melhores Destinoswww.melhoresdestinos.com.br2.13%8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Hotel Urbanowww.hotelurbano.com.br12.36%1
2Booking.comwww.booking.com10.05%2
3Mundi Buscador de Viagenswww.mundi.com.br7.73%3
4Trip Advisor Brasilwww.tripadvisor.com.br7.09%4
5ShopF cil Travelwwws.shopfacilviagens.com.br6.64%5
6Feriaswww.ferias.tur.br4.95%7
7Alugue Temporadawww.aluguetemporada.com.br4.82%6
8Que Tal Viajar?www.quetalviajar.com2.80%8
9EcoViagemecoviagem.uol.com.br2.57%-
10Viajewww.viaje.com.br2.32%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1TAMwww.tam.com.br31.01%1
2GOL Linhas Aereas Inteligenteswww.voegol.com.br27.82%2
3Azulwww.voeazul.com.br8.92%3
4TRIP Linhas Aereaswww.voetrip.com.br7.56%4
5Webjet Brasilwww.webjet.com.br5.05%6
6Avianca Brazilwww.avianca.com.br4.42%7
7Smiles Mileage Programwww.smiles.com.br4.41%5
8Passaredo Linhas Aereaswww.voepassaredo.com.br1.44%8
9Tam Viagenswww.tamviagens.com.br1.12%9
10LAN Airlineswww.lan.com0.89%10

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

 
 
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