UK hitwise new
598 days ago
 

Thomson loses crown to Expedia – Top UK travel websites, November 2012

After closing the gap in recent months, Expedia has finally overtaken Thomson to become the most popular travel agency website in the UK.

The changing of the guard at the top of the agency category in November came despite Expedia losing market share from the previous month, falling just under 0.5%.

Thomson, however, dropped by o.75% over the same period. Lastminute.com added 0.25% and managed to squeeze in behind Expedia, leading to Thomson dropping into third spot.

Thomas Cook remained in fourth place, but TravelRepublic lost two positions (down to seventh) as the result of a 1% decrease in market share.

Most popular travel websites in the UK for November 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.ukwww.expedia.co.uk6.12%2
2Lastminute.comwww.lastminute.com6.09%3
3Thomsonwww.thomson.co.uk5.95%1
4Thomas Cookwww.thomascook.com4.35%4
5skyscannerwww.skyscanner.net3.75%6
6Travelzoo UKwww.travelzoo.com/uk3.23%7
7TravelRepublic.co.ukwww.travelrepublic.co.uk3.01%5
8Cheapflights.co.ukwww.cheapflights.co.uk2.54%8
9dealchecker.co.ukwww.dealchecker.co.uk2.39%-
10travelsupermarket.comwww.travelsupermarket.com2.27%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor UKwww.tripadvisor.co.uk14.52%1
2Booking.comwww.booking.com7.53%2
3LateRooms.comwww.laterooms.com3.29%3
4TripAdvisorwww.tripadvisor.com2.59%4
5Time Outwww.timeout.com2.05%7
6Travelodge UKwww.travelodge.co.uk2.01%5
7Premier Innwww.premierinn.com1.95%6
8Groupon Travel Dealsgetaways.groupon.co.uk1.89%8
9Hotels.comwww.hotels.com1.39%9
10Ryan Air Hotelswww.ryanairhotels.com1.30%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com17.65%1
2British Airwayswww.britishairways.com16.29%3
3Ryanairwww.ryanair.com14.32%2
4Flybewww.flybe.com6.08%4
5Virgin atlanticwww.virgin-atlantic.com4.63%6
6Monarch.co.ukwww.monarch.co.uk4.14%5
7Jet2.comwww.jet2.com3.52%7
8Emirateswww.emirates.com3.27%8
9Wizz Airwww.wizzair.com2.22%10
10Thomson Airwaysflights.thomson.co.uk2.14%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.23%0.28%99.72%1
2national rail0.77%1.03%98.97%3
3easyjet0.64%10.13%89.87%2
4aa route planner0.60%0.38%99.62%4
5tfl0.59%0.09%99.91%6
6train times0.58%14.87%85.13%8
7ryanair0.48%11.30%88.70%5
8thomas cook0.45%28.69%71.31%7
9maps0.40%0.52%99.48%-
10trainline0.40%24.80%75.20%-

NB: Data courtesy of Experian Hitwise

NB2: London image via Shutterstock.

 
 
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