Tnooz-Amadeus webinar VIDEO: How to market and sell unbundled travel
Merchandising is moving to a new phase – beyond relatively simple unbundling to enhanced ancillary services, personalisation via the social graph and more.
But with acute differences between how airlines approach the problem, alongside how leisure and business travellers view such services, how far does unbundling go before it backfires and how does the industry adapt to better serve this new type of travel persona?
This webinar, produced by Tnooz and Amadeus, examined new traveler behavior, the effects of unbundling services on business models and how suppliers manage the marketing opportunities and challenges.
Panelists for this FREE webinar were:
- Brian Beard, executive technology consultant, Amadeus
- Scott Gillespie, travel industry consultant, Gillespie’s Guide to Travel + Procurement
- Gene Quinn, CEO and producer, Tnooz
- Kevin May, Editor and moderator, Tnooz
Here is the full video of the webinar:
And the slides:
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.