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Tnooz-Tealeaf Webinar VIDEO: Understanding the challenges of the multi-channel travel booker

Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.

But as the always-connected traveller turns to mobile and other devices to search and book products, travel brands must finally grasp the importance of providing a seamless multi-channel customer experience.

The rules have changed. So how do consumers use devices compared to desktop browsers? What opportunities and pitfalls should online brands look out for and capitalise on?

These and many other issues were debated in a 60-minute webinar presented by Tnooz and Tealeaf on 1 February 2012.

Panellists are:

  • Geoff GalatTealeaf, vice president for world wide marketing
  • Graham Jones, internet psychologist
  • Dieter DavisExpedia, director of web Analytics Implementation

Moderator:

  • Kevin May, Tnooz, editor

NB: The travel e-bookers report discussed in the webinar is available here.

Here is the full video of the webinar:

And the slides:

 
 
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  1. Judith Leist Blog | Judith Leist Blog Judith Leist Blog | Everything Judith Leist & a Little More

    [...] Tnooz-Tealeaf Webinar VIDEO: Understanding the challenges of the multi-channel travel booker [...]

     
  2. Are You Reaching the Multi-Channel Travel Booker? | VFM Leonardo - Better merchandised hotels mean more bookings

    [...] to Tnooz and Tealeaf for the fantastic webinar last week, “Understanding the Challenges of the Multi-Channel Travel Booker.” I thought I’d share a few key lessons from the webinar that stood out to [...]

     
  3. Darlene Rondeau

    I really enjoyed your webinar! It seems creating a seamless multi-channel customer experience is critical for hotel marketers to succeed today. Staying on top of all channels and creating engaging experiences will help drive more and more traffic and conversions for your hotel. Thanks Tnooz and Tealeaf for shedding light on this topic!

     
 
 

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