Tnooz-Tealeaf Webinar VIDEO: Understanding the challenges of the multi-channel travel booker
Direct, social media, offline retail, mobile web, mobile app, website et al – travellers can search and book products and engage with brains in more channels than ever before.
But as the always-connected traveller turns to mobile and other devices to search and book products, travel brands must finally grasp the importance of providing a seamless multi-channel customer experience.
The rules have changed. So how do consumers use devices compared to desktop browsers? What opportunities and pitfalls should online brands look out for and capitalise on?
These and many other issues were debated in a 60-minute webinar presented by Tnooz and Tealeaf on 1 February 2012.
- Geoff Galat, Tealeaf, vice president for world wide marketing
- Graham Jones, internet psychologist
- Dieter Davis, Expedia, director of web Analytics Implementation
- Kevin May, Tnooz, editor
NB: The travel e-bookers report discussed in the webinar is available here.
Here is the full video of the webinar:
And the slides:
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