Topguest and Caesars launch jackpot social media check-ins
Visitors to any of the group’s string of properties and venues in the Nevada city will be able to tap into what is being touted as a “mobile-social network experience”, provided by social technology platform Topguest.
The idea is that guests can get extra Total Reward loyalty points every time they check-in at one of the locations, sends a Twitter message or shares a picture using Instagram.
The so-called jackpot element is that each person is automatically entered into a prize draw at various times each day, with additional loyalty points awarded if they win.
The existing loyalty scheme by Caesars is billed as the largest US-wide customer scheme in the world of gaming, with 40 million-plus members.
Caesars says it sees “thousands”of geo-location check-ins, photos and tweets every year, thus the motivation for establishing the infrastructure to give guests an opportunity to earn loyalty points while they are in-resort.
Participating venues include: Caesars Palace, Planet Hollywood Resort & Casino, Paris Las Vegas, Rio All-Suite Hotel & Casino, Flamingo Las Vegas, O’Sheas Casino, Imperial Palace, Harrah’s Las Vegas, and Bally’s Las Vegas.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about electronic band, Depeche Mode - in 2015.