nfc
673 days ago
 

Transport and ticketing clear winners as mobile payment methods converge to NFC?

Total spend via mobiles using near-field communication (NFC) is to rise more than twenty-fold from $4bn this year to $100bn in 2016 according to forecasts from ABI Research.

And, the figure will almost double to $191 between 2016 and 2017 according to the forecast.

The company predicts the convergence of payment types to NFC devices will see the adoption of the technology across ticketing, retail, loyalty schemes and access control – all clearly areas hugely significant for travel.

The research shows market convergence is currently about two years away but that transportation and ticketing will be the first market to be able to take advantage.

ABI predicts 26% of all NFC handsets will have a contactless ticketing application in 2017 and that the technology will also enable transport companies to offer other services including route planners, status alerts, timetables and ancillaries.

But, we’ve been here before, lots of big numbers predicted but not so much real action.

Many eyebrows were raised in the travel industry when Apple announced its iPhone 5 without NFC capability although Tnooz node Glenn Gruber provided some grounding facts on current NFC device adoption generally and where the travel industry is.

A number of initiatives are already underway in travel such as Singapore’s bid to become the first NFC-enabled city with three mobile network operators rolling out the technology which is accepted by 20,000 shops.

Meanwhile, Toulouse-Blagnac Airport trialled a seamless passage initiative with 50 passengers in the summer using SIM-based NFC.

To be fair, the research also points to the barriers to growth such as the unproven business models and nothing to show potential returns and says existing pricing strategies from mobile network operators hamper market entrance and not investing massively in the technology themselves.

It adds that neither Telefonica with the 02 wallet or Barclays PingIt so far include NFC technology.

However, ABI Research analyst Phil Sealy says its research has been fairly conservative to date where others have had to adjust theirs.

“Shipment of NFC handsets is ramping up very quickly now. Having it shipped does not mean someone is going to use it but penetration is increasing. A lot of NFC chips are going into other consumer products as well.”

So, still just bluesky stuff or will we really start to see some movement?

NB: NFC image via Shutterstock

 
 
Linda Fox

About the Writer :: Linda Fox

Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

 

Comments

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

  1. Glenn Gruber

    OK, we all know I’m a little skeptical when it comes to NFC, but there was one piece of un-intended comedy in the article: ABI is projecting a near vertical hockey stick with 20x growth in 3 years, yet claims to be conservative in their estimates.

    But numbers aside, the interesting thing will be what role the carriers play in the evolution of mobile wallet technology. I think their role will be inversely proportional to adoption. There is much more trust in Apple, Visa, PayPal and Google in consumer’s minds regarding payment than with the carriers. Lower than Google! See how low trust in carriers is :)

     
  2. Dicken Thomas

    Hi nice artile Linda, but I have always wondered why NFC has never created the big wave anywhere else ( especially the US ) just like the way its roaring in say a Japan.

    Is it the acceptance, the change of the consumer mindset, we cannot really say. NFC is being talked about since one too many years now as the next big thing but it has not really got there. RFID in many forms is creating a far greater reach and curiosity.

    Perhaps NFC might just remain a bluesky stuff as your rightly said.

     
 
 

Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel