Big Data Infographic - McKinsey
333 days ago
 

How travel marketers can benefit from Big Data analytics [INFOGRAPHIC]

One of the buzz words in recent times among corporates is none other than ‘Big Data’. Yet multiple definitions for Big Data prevail.

Tnooz CEO Gene Quinn says with a smile, “If you ask ten people about the definition of Big Data, you will get eleven answers”.

According to a Big Data-focused infographic by McKinsey,

  • 42% of European consumers carry out web searches on their mobile devices in stores.
  • 61% of consumers worldwide use digital channels as part of their purchase journey.
  • 78% of mobile activity is data, and not voice.
  • 72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.

These data points validate the need for Big Data-based analytics to increase return on marketing investment, and ultimately making profits.

The recent Tnooz-IBM webinar talks about how to leverage Big Data analytics to develop persona-level customer segmentation, improve product/service launches and optimize return on marketing spend.

Related read: Big Data 101 – here, Improving airline ancillary revenue using Big Data – here, Big Data in travel industry – here and here and Big Data myths in travel industry – here.

Click the infographic below for a high resolution version.

why-spending-big-data-isnt-waste

 
 
Karthick Prabu

About the Writer :: Karthick Prabu

Karthick is general manager for Tnooz in Asia, based in Bangalore.

He has previously worked for Port of Singapore Authority, SITA, TravelCLICK, Rezopia, Travelocity, MindTree and Happiest Minds Technologies.

Follow him on Twitter, LinkedIn, Facebook and Google+.

 
 
 

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