Traveller types based on social media and technology habits [INFOGRAPHIC]
Is there a correlation between how consumers use mobile phones or embrace social media channels such as Twitter and the type of traveller they are and trips they prefer taking?
Of course there is, but to what degree?
Expedia Media Solutions, the advertising unit of the global online travel agency, has analysed nearly 40,000 trips to find out, segmenting traveller types into eight categories, such as “pro passenger”, “sunset explorer” and “techie aficionado”.
Here is an infographic of the results and analysis [click for larger version):
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.