Travelocity Roaming Gnome joins FourSquare, heads to London
It turns out that the little fella, voiced by British comedian Harry Enfield, joined the FourSquare system last weekend ahead of a promotional trip to London to back a Virgin Atlantic route from Chicago.
The FourSquare service works by allowing users to check in at locations around the world and gain status points against the wider community if they visit a place regularly.
It uses mobile applications to track and manage the system for users and has grown rapidly over recent months, although it has rivals in the shape of Gowalla and will probably face stiff competition when Facebook inevitably launches a location-based check-in service.
A Travelocity official says Gnome’s latest foray into social media is “another effort that shows our strength in social media”.
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.