TripAdvisor buys again – this time restaurant booking engine LaFourchette
Terms of the deal were not disclosed.
The “exclusive offer” will see TripAdvisor gain control of the web and mobile booking service for restaurants in France, Spain and Switzerland.
The Paris, France-based company also has a B2B division supplying restaurants with booking, data management and discounting tools.
TripAdvisor says LaFourchette staff will continue to operate from their existing European bases, with main offices in Paris and Barcelona.
The company has been majority owned by Otium Capital since 2009. It operates under the brand names Eltenedor in Spain and TheFork in the UK.
The transaction is expected close after “legal and administrative requirements have been completed”.
President and CEO Steve Kaufer says:
“LaFourchette has an unparalleled network across Europe and has developed strong relationships with its restaurant partners.
“As a global company, we look forward to strengthening the LaFourchette brand and working together to enhance the TripAdvisor restaurant offering for users.”
The announcement follows its acquisition of UK-based local expert marketplace TripBod earlier this week, also for an undisclosed fee.
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.