tripadvisor acquires oyster
321 days ago
 

Oyster is the latest to sell up as TripAdvisor continues acquisition spree

TripAdvisor has acquired hotel review service Oyster with terms of the deal undisclosed.

New York-based Oyster will continue to operate out of the city and be incorporated into Smarter Travel Media, TripAdvisor’s media group which also includes Bookingbuddy.

A brief statement from TripAdvisor says Oyster will be a “strong addition” to the TripAdvisor brand.

The statement also says Oyster has collected reviews and photos of about 150 cities.

Oyster, which started as a professional reviews service, has received about $20 million in funding in recent years and planned to have 10,000 hotel reviews by the end of this year.

The company also experimented with various monetisation ideas trying its hand at hotel transactions in the early days with its own hotel booking engine but later dropped the idea in favour of transferring customers to online travel agencies and hotel websites.

This is the latest in a string of acquisitions for TripAdvisor which this year acquired Jetsetter in April and flight and airport information application GateGuru in June.

Terms for both deals were again undisclosed.

 
 
Linda Fox

About the Writer :: Linda Fox

Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

 
 
 

Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel