TripAdvisor loves Google again, puts Street View into iPad app
Released yesterday to the iTunes app store, TripAdvisor has incorporated the basic Google Street View system into the app but has added some interesting features.
Normally users can wander around a location on Street View and check out buildings, roads and other features.
But using the core Street View technology, TripAdvisor has added layers from its own data to populate parts of the screen with details about nearby locations, such as hotels and restaurants, with links to reviews and other information contained elsewhere in the TripAdvisor system.
In London, UK:
In Sydney, Australia:
The original Google map browsing tool is contained in a smaller screen within the Street View tool.
Each of the labels indicate the average review for the property or activity and the distance from where the user system is currently “standing”.
In some respects this is the start of a augmented reality system (and is being touted as such), except the movement and data streaming is not live by using a camera and GPS to capture the location and direction of the user.
Presumably this will come to the camera-laden iPhone version of the app soon.
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.