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389 days ago
 

TripAdvisor pushes ahead in the number one spot – Top New Zealand travel websites, May 2013

User review service TripAdvisor has widened the gap between it and second placed Booking.com in the list of leading travel websites in New Zealand.

Booking.com lost around 0.25% market share in the destinations and accommodation category between April and May this year as TripAdvisor gained a similar amount.

Around 3.5% market share now separates the pair.

Most popular travel websites in New Zealand for May 2013:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.nzwww.expedia.co.nz10.40%1
2Webjet New Zealandwww.webjet.co.nz9.08%2
3Wotif.comwww.wotif.com8.91%3
4House of Travelwww.houseoftravel.co.nz7.82%4
5Flight Centre New Zealandwww.flightcentre.co.nz7.11%5
6Jet Abroad - NZwww.jetabroad.co.nz4.71%6
7Skyscanner New Zealandwww.skyscanner.co.nz2.97%8
8Webjet Australiawww.webjet.com.au2.27%10
9Bookme - nzwww.bookme.co.nz2.16%7
10FareComparewww.farecompare.com2.02%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com10.36%1
2Booking.comwww.booking.com6.83%2
3Yahoo!xtra - Travelnz.totaltravel.yahoo.com4.26%4
4stuff.co.nz - Travelwww.stuff.co.nz/travel4.20%3
5HolidayHouses.co.nzwww.holidayhouses.co.nz3.01%5
6AA New Zealand Travel Guidewww.aatravel.co.nz1.78%6
7Fishing and Hunting New Zealandwww.fishnhunt.co.nz1.76%9
8Agoda.comwww.agoda.com1.75%8
9Viatorwww.viator.com1.69%-
10Agoda Australiawww.agoda.com.au1.63%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealandwww.airnz.co.nz35.86%1
2Air New Zealand - grabaseatwww.grabaseat.co.nz23.04%2
3Jetstarwww.jetstar.com11.27%3
4My Air New Zealandwww.myairnz.co.nz8.06%4
5Qantaswww.qantas.com.au3.69%5
6Virgin Australiawww.virginaustralia.com2.50%7
7Emirateswww.emirates.com2.35%6
8Singapore Airlineswww.singaporeair.com1.51%8
9Malaysia Airlineswww.malaysiaairlines.com1.00%9
10Jetstar - Mobilemobile.jetstar.com0.96%10

NB: Data courtesy of Experian Hitwise

NB2: Auckland image via Shutterstock.

 
 
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