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1222 days ago
 

TripAdvisor reaches 50M reviews milestone

Doubles all round at TripAdvisor today after reaching a significant marker in its history: the site now carries 50 million individual reviews from consumers.

tripadvisor homepage

The milestone was achieved after a doubling in the number of reviews and opinions on the site over the course of the past two years, as well as significant expansion into new territories.

The growth curve has been steep. After hitting one million reviews in 2005, TripAdvisor’s push into Europe during the following two years saw it hit ten million reviews in 2007 and 25 million in 2009.

Factoids produced to celebrate reaching the 50 million mark include:

  • 25 new contributions ever minute.
  • 40 million users every month.
  • Luxor Las Vegas hotel has 6,100 reviews.
  • Word count on the site is the same as 9,420 copies of Tolstoy’s War and Peace.

Nevertheless, the site still manages to attract plenty of criticism from consumers and the industry, and is still embroiled in a testy battle with Google over its reviews appearing on the Places pages against hotel properties and other attractions.

TripAdvisor is also expecting to be spun-off by parent company Expedia, although this is now not likely to happen until later in 2011.

 
 
Kevin May

About the Writer :: Kevin May

Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.

He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.

 

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  1. mimi

    Les clients profiteront des tous les aménagements de qualité dans chacune des 180 chambres de cet hôtel 4.5 étoiles réputé. Pour offrir un séjour confortable aux clients, toutes les chambres disposent de: télévision, accès internet, accès internet (sans fil). Pour vous offrir un séjour encore plus complet, cet hôtel de Marrakech dispose de: salon d’accueil pour VIP, boîte de nuit / DJ, salle(s) de réunions / banquets, service en chambres 24h/24. Piscine pour enfants, club enfants, centre de remise en forme sont disponibles sur place pour le bonheur des clients. Ce charmant établissement est depuis longtemps l’un des plus populaires de Marrakech auprès des voyageurs d’affaires et des touristes. Pour réserver une chambre au Semiramis Hotel de Marrakech, entrez simplement vos dates de voyage sur notre formulaire en ligne sécurisé et lancez la recherche.

     
  2. Faux avis, infos Google+, Zynga : Que s’est-il passé cette semaine ? | kivoij ? Search & web marketing

    [...] pendant ce temps, on apprend que Tripadvisor atteint les 500 millions d’avis [...]

     
  3. John Nicholls

    Not surprised at the data, TA may not provide the most comfortable road, or fairest view for all…..some have to learn how to drive it better, others how to read it better.
    Regardless, it leaves everyone in awe!

     
  4. Stuart

    Impressive numbers, though really, would you prefer to wade through 6,100 reviews, or just make do with this:
    http://www.frommers.com/destinations/lasvegas/H24961.html

     
  5. Martin Soler

    Interesting data. We just completed a study on the effect of a hotel’s rank on Tripadvisor and the bookings it generates. I was surprised to see how much it generates for hotels that now in the top ranking. But I guess when you have 50 million visitors, quantity makes a difference.

     
 
 

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