australia site data new
3 years ago
 

TripAdvisor ready to pounce on Wotif – Top Australia travel websites, March 3 2012

TripAdvisor is within a whisker of overtaking market leader Wotif in the list of leading travel websites in Australia.

The user review site gained almost zero market share last week, but a drop of 0.25% by Wotif saw the gap between the pair narrow to just 0.12%.

However, with the international site added to its tally, TripAdvisor would be in top spot with a lead of almost 4.5%.

Most popular travel websites in Australia for the week ending March 3 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au12.65%1
2Expedia Australiawww.expedia.com.au11.90%2
3Flight Centrewww.flightcentre.com.au8.20%3
4Lastminute.com.auwww.lastminute.com.au5.25%4
5Wegowww.wego.com3.52%6
6Best Flightswww.bestflights.com.au3.46%5
7ZUJI Australiawww.zuji.com3.19%8
8Jetabroadwww.jetabroad.com2.55%7
9Airfares Flights Australiawww.airfaresflights.com.au1.82%10
10Travelzoo Australiawww.travelzoo.com/au1.76%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com5.99%1
2TripAdvisor - Australiawww.tripadvisor.com.au5.87%2
3Booking.comwww.booking.com5.49%3
4TripAdvisorwww.tripadvisor.com4.13%4
5Stayzwww.stayz.com.au3.46%5
6Hotels.comwww.hotels.com1.96%7
7Agoda Australiawww.agoda.com.au1.84%6
8HotelClubwww.hotelclub.com1.66%9
9Totaltravel.comwww.totaltravel.com1.34%8
10Lonely Planetwww.lonelyplanet.com1.08%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantaswww.qantas.com.au22.23%1
2Jetstarwww.jetstar.com22.06%2
3Virgin Australiawww.virginaustralia.com19.17%3
4AirAsiawww.airasia.com4.80%4
5Emirateswww.emirates.com3.16%5
6Tiger Airwayswww.tigerairways.com2.94%7
7Singapore Airlineswww.singaporeair.com2.73%6
8Cathay Pacificwww.cathaypacific.com1.53%10
9Air New Zealand - Australiawww.airnz.com.au1.47%8
10Air New Zealandwww.airnz.co.nz1.36%9

Search Terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.67%0.02%99.98%1
2jetstar1.17%0.84%99.16%2
3webjet0.84%0.08%99.92%3
4maps0.72%0.17%99.83%5
5qantas0.72%16.24%83.76%4
6wotif0.62%0.63%99.37%7
7metlink0.53%0.18%99.82%8
8flight centre0.52%52.23%47.77%6
9whereis0.33%0.00%100.00%9
10singapore airlines0.30%17.93%82.07%10

NB: Data courtesy of Experian Hitwise

NB2Image via Shutterstock.

 
 
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