1283 days ago
 

Trivago gets funding and looks to US online travel market with TV advertising

Trivago, the pan-European hotel metasearch company, got a funding infusion and began testing the waters in the U.S. with a 30-second TV advertisement.

The company, with headquarters in Dusseldorf, intends to invest in the U.S. market “to fuel further growth,” says Malte Siewert, cofounder and head of sales, finance and business development.

Siewert confirms that New York City-based Insight Venture Partners recently invested in Trivago, highlighting the company’s U.S. ambitions. Citing a nondisclosure agreement, Siewert declined to specify the funding amount.

The late-stage venture capital company reportedly took up to a 25% stake in Trivago.

“We believe there is a big opportunity for Trivago in North America,” Siewert says. “Our unique approach and the unmatched comprehensiveness of our rate search with European partners that frequently offer superior deals shall drive U.S. customers to Trivago.”

Trivago recently entered into contracts with major U.S. players with the exception of Orbitz, Siewert says.

Orbitz is known to seek online travel agency exclusivity in metasearch agreements and Siewert cited Orbitz’s “restrictive metasearch policy” as a reason for its lack of participation in Trivago.

Here’s the Trivago spot that currently is running on TV in the U.S.

httpv://www.youtube.com/watch?v=NYpMfgLA0T4

 
 
Dennis Schaal

About the Writer :: Dennis Schaal

Dennis Schaal was North American editor for Tnooz.

 

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  1. Best of Tnooz This Week - Missing Mojo, Courting elephants, Punishing fakers | Tnooz

    [...] Trivago gets funding and looks to US online travel market with TV advertising [...]

     
  2. Florian Harkort

    PS: The European Founders Fund (Samwer brothers) keeps its 10% stake.
    Congrats to Malte Siewers and team, this deal is amazing.

     
  3. Florian Harkort

    The German startup blog Gründerszene speaks of a 160 million pre-funding valuation, in reference to “multiple credible sources”. In the comments people estimate 0.5 mill EBIT in 2009 and 4-7 mill in 2010. phew…….

     
  4. Pete Meyers

    Woah – that’s a big deal. Congrats to the trivago team.

    According to this article – http://www.eu-startups.com/2011/04/insight-bought-25-of-trivago-for-e40-mm/ – the valuation is in the 160 million euro / $230 million range.

     
 
 

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