Tujia, the Asian vacation rental site, raises $100 million
HomeAway, the vacation rental giant, also added to its investment in the Beijing-based startup. In 2012, HomeAway partnered to provide listings for international destinations (currently totaling about 60).
China Renaissance Capital, arguably the largest full service investment bank in China, was the only new investor.
Two previous rounds brought in $65 million.
Airbnb, its closest global model, has only about 1,000 listings in China and those are aimed at an English-speaking market — unlike Tujia, most of whose roughly 500,000 holiday rental homes are located in Asia and are presented in Mandarin.
Tujia also caters more to the preferences of the Chinese market. It has service employees who can help clean up properties.
The main China-native competitor is the smaller XiaoZhu.com, which netted $15 million series B financing this month.
Sean O’Neill is the Editor-in-Chief of Tnooz and is based in southern New Jersey, in the US.
Before joining us, Sean was a regular contributor to BBC Travel, a senior editor of BudgetTravel.com, and an associate editor at Kiplinger’s magazine.
Follow him on Twitter (@sean_oneill).