monetate-2 CROP
568 days ago
 

Turning social media reaction into booking action for travel brands [INFOGRAPHIC]

We know the basics – social media allows travel companies to engage with existing and potential customers and can act as an unofficial watchdog of products.

But with 61% of travellers apparently referring to some kind of user review and almost a third posting reviews of placed they’ve visited, for example, what can companies do to increase booking conversions as a result of activity on social networks.

Monetate has pulled together a tip-sheet of four things (after the consistently important context) brands can do:

 
 
Kevin May

About the Writer :: Kevin May

Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.

He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.

 

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  1. Edward - LoungeUp

    The influence of social media is underestimated at the peril of companies these days. In terms of visibility and accessibility to consumers, it truly is second to none. This infographic summarises the benefits clearly and effectively.
    I completely agree with Addison’s point about the credibility of travel advice from within one’s own personal network too. This is something we will see more and more as social media becomes more deeply engrained in travel.

     
  2. Addison Sears-Collins

    This is interesting, and might be a step in the right direction in terms of travel planning. I find that, while sites like trip adviser and virtual tourist are good starting points, there is really nothing like the travel advice you can get from someone you know. Friends, families, etc. tend to, by default, enjoy a lot of the same things you do. Weaving social networking into trip planning seems like a real no-brainer for me.

     
 
 

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