Turning social media reaction into booking action for travel brands [INFOGRAPHIC]
We know the basics – social media allows travel companies to engage with existing and potential customers and can act as an unofficial watchdog of products.
But with 61% of travellers apparently referring to some kind of user review and almost a third posting reviews of placed they’ve visited, for example, what can companies do to increase booking conversions as a result of activity on social networks.
Monetate has pulled together a tip-sheet of four things (after the consistently important context) brands can do:
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.