Virgin Holidays seeks immersive experience via augmented reality application
The operator has unveiled a new iPhone application with special offers, a store locator for its 100 retail outlets and the augmented reality feature.
Offers, accessible via the feature, will be hidden within stores and users can also access the operator’s new ‘You Are…Here’ campaign.
The augmented reality app, is in addition to Virgin Holidays brochure app which the company says has received a 100,000 downloads. Android and iPad versions of the new service will be released in the coming weeks.
Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.