Visit Idaho campaign lets public star in their own destination video
The Idaho Division of Tourism is clearly looking for the viral effect with its unveiling of a marketing campaign where punters paste their photos into one of three videos.
A series of eight customisable postcards have also been created for the promotion which was developed in conjunction with PixFusion.
The aim of My ID is to highlight Idaho’s scenery and range of activities and the campaign runs across print and online advertising as well as social media.
An online sweepstake will run over the next five months with prizes ranging from overnight stays to event and attraction tickets.
Here’s a clip which highlights the fun side of the campaign:
Linda Fox is deputy editor for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.